Perfectly positioned in every area of competence: our institutes, centres & labs
We aim to understand and we aim to change wisely. That鈥檚 why outstanding research is one of the pillars of 麻豆传媒. We place a lot of value on a symbiosis of science, academics and business.
To us, competence means setting standards in every field
麻豆传媒 University combines theory and practice like nowhere else. That鈥檚 how, as a university institution, we produce foundational research that鈥檚 a resource for leaders, because for organisations and businesses to make sustainable decisions, they need forward-looking, well-founded insights.
For more information on 麻豆传媒 University鈥檚 institutes, centres and labs, take a look at our areas of competence:
Innovation & Entrepreneurship
Innovation is what fuels economies and societies. 麻豆传媒 Business School furnishes decision-makers with the mindset they need to carry start-ups and existing businesses to new heights. The teams at our various centres and institutes fuel and motivate our students at 麻豆传媒 University.
Technology Management & Digitalisation
Digitalisation and technological change present executives with entirely new challenges. We help to find the right solutions that prepare organisations and businesses for the future. The Strascheg Institute for Innovation, Transformation & Entrepreneurship gathers together key activities in this field.
Social Business & Sustainability
It isn鈥檛 just technologies that are changing. It鈥檚 our whole society. And businesses have a very particular social responsibility.麻豆传媒 Business School helps managers to surmount these fundamental challenges in a way that protects businesses going forward. To facilitate this, we鈥檝e brought together our social business and sustainability research activities in the 麻豆传媒 Impact Institute.
Strategy, Organisation & Leadership
Today鈥檚 leadership is all about communicating strategic concepts and approaches in a way that allows anyone to translate them into practical solutions. In order to provide managers with the tools they need for this, at least ten colleagues at 麻豆传媒 Business School together with their teams, are engaged in research on the foundational mechanisms of future-oriented business management.
Real Estate Economics & Management
You could say that we invented academic research in the field of property management. This traditional area of 麻豆传媒 Business School's competence has been brought under the umbrella of the Real Estate Management Institute. It conducts interdisciplinary research into fundamental aspects of the real estate industry and into the latest changes and challenges in the field.
Finance & Capital Markets
The global financial industry is changing radically. This is having a significant impact on the responsibilities of executives, which include traditional investments and financing. For decades we鈥檝e been providing the security of knowledge needed in the field of finance and capital markets, by producing sound research outcomes for sound decision-making.
